Making Waves In WiFi Access Advertising

A ground breaking new advertising platform has been built that can super-impose banner ads onto the users browsing experience via the WiFi hotspot infrastructure. In addition, access to these WiFi hotspots are only granted by way of a highly innovative technique called social profile login. A completely revolutionary approach in comparison to the usual WEP security key or lengthy registration method.

This innovative digital advertising platform is proving to be almost twenty times more effective at targeting ads to its targeted audience than app stores platform (iAds) and content based advertising (Google AdWords). Although it utilises Facebook's Social Graph it also serves as an alternative to the Facebook Ad-Platform. 

To make the tingles of excitement worse, End-users needn't worry about WiFi access fees any longer. Nor will access point providers (such as public venues) have to worry another day longer about data consumption costs and managing the billing of their public hotspot. This is all thanks to this new ad supported WiFi hotspot infrastructure being introduced by Wave Telecoms.

Wave technology extends beyond it's obvious applications i.e the MiFi pocket hotspot known as Wave Centre or the  public venue hotspot solution known as Wave Biz. See the website landing page above ⇈


From as early as Winter 2012 stadiums and shopping centres across the UK can expect this future tech (with revenue share capability) to grace their premises by way of a service that currently being codenamed; Wave Venue. See the Brochure to the right >>>

The perks to using this new platform for marketing over solutions such as bluetooth or internet advertising is that Mobile, Local and Social ad-pairing is almost x20 more effective for the advertiser. Resulting in ROI completely outperforming its predecessors in digital advertising platforms. 

The rewards for high footfall venues receiving a revenue share is also expected to be the highest payout of any monetarisation scheme thanks to advertising spend of the premium advertising inventory being willingly higher that any other platform in its sector. 

The UK patent, still in the mid to late approval phase has gone on auction for £20Million already http://www.patentauction.com/patent.php?nb=7621

This video is one of the first demonstrations of the new technology in action. 

Founder:

Sion Buckler is Founder of Wave Telecoms, Canary Wharf, London. Sion also serves as the Technical Director of Trusted Office, which specialises in  innovative technology solutions in CRM, Telecommunication, Online Marketing and Software as a service (SaaS) as can be seen from the video below. 


Previously Sion was Technical Director at Media Receive, which specialised in developing cutting edge Microsoft Media Centres. The company also helped form the Media Centre Integrator Alliance and worked alongside UK based architects and property developers to create ‘Microsoft Smart Homes’. The company was one of the driving forces behind what we now know as BT Vision. 

Before becoming an entrepreneur Sion spent 5+ years with the Royal Corps of Signals, British Forces as an IT/ Telecoms & Network Engineer. Sion served in specialist branches of the military including Electronic Warfare, Satellite, Radio and Cryptography during both piece time (from sites in Cyprus, Wiltshire and London) and operationally from the Middle East. Prior to that he completed his diploma in Electronic Engineering and Industrial Electronics, he also completed his NVQ Level 3 in Telecommunications, Cisco/ Microsoft/ Prince 2 Certification and Leadership and Management NVQ's at the Royal School of Signals in the South East of England.  

Source; http://www.techfundz.com/making-waves-in-wifi-access-advertising/

Hywel Ap Buckler

Founder

Trusted Office / Wave Telecoms