Wave Telecoms: Converting the worlds £125 Billion Display Advertising Spend into a FREE-to-Access Global WiFi Infrastructure

To Bring You Up To Speed: Google's Exec. Chairman Expects Display Advertising to Reach £125 Billion  During the opening keynotes of last years IAB Annual Leadership Meeting Dr Eric Schmidt (former CEO of Google) outlines why display advertising will soon become a £125 Billion global market. There's lots of ways to ad value in information systems that influence people. To begin with the controls of the systems that cause influence in the markets can be simplified. As technology matures this will happen! Schmidt hedges his bets on 3 certainties; Everything Changes; There are always new winners, new ideas & new platform emerging. People are adapting to the union of mobile and display advertising which is causing accelerated growth of this sector. Brands are investing more and more in display advertising.  We'll always be surprised by what's possible; Our intuition about the future is linear but information technology always grows exponentially. Advertising systems can now automatically manage cross platform campaigns to ensure maximum effect. Users of display advertising systems have become better experts on them than Google. We're becoming a real time, iterative society. This vision of the future doesn't discriminate; The information business has fundamentally always been for elitists. It was always about how difficult it was to get information which only the wealthier west, emerging east and powerful and rich had access to. Over the next few years billions more people will get connected online. Working together it's possible to deliver information to these billions who never otherwise would have made it possible.

Introducing Wave: The Worlds First Network Display Advertising Platform

1. Wave technology quickly transforms a standard 3G/4G to WiFi router into a display ad-serving solution. This generates ad-revenues which compensate the data consumption costs and provides the owners with proximity marketing capabilities. This innovative technology sets new standards in premium ad inventory with its sophisticated ad targeting capabilities, which features social, location, mobile and content data. The proximity marketing capability and zero data consumption or service costs  makers this a perfect choice for any venues looking for a pioneering business solution. In addition the venues footfall simultaneously receive a discreet ad-supported free internet access experience.

2. Wi-Fi internet access only becomes available to users that log in with their Social profile (i.e Facebook, Google+ etc). This approach to Wi-Fi access replaces traditional methods, i.e encryption key, card payment, registration etc

3. All WiFi routers with this firmware help contribute towards a dynamic WiFi hotspot infrastructure which also serves as an alternative ad platform to internet marketing. This is thanks to the mobile, location and social data being obtained from its users.

4. The way banner-ads are served on this infrastructure is a completely unique approach, giving advertisers a new way to reach their target audience over traditional platforms such as app store or online advertising.

5. As oppose to ads appearing within the websites content, or on the browsing app, ads are instead overlaid onto the webpage, giving the user the appearance of an ad supported browser application. However the ads are superimposed onto the pages displayed and remain constant on the lower 10% of browsing window.

6. Ads are served based on the users’ content, physical location and social profile data. This result is perfectly targeted ads. Accurately targeted ads generate better tangible results for the advertiser. For this reason the platform is deemed a premium ad network in comparison to Facebook, Apple and Google ad-platforms. 

7. This pioneering technology will soon offer its advertisers a self-service portal enabling management of creative’s, campaigns and analytics. Wi-Fi Router owners can also expect a self-service portal enabling them to monitor their monetised hotspot(s).

8. Prior to this technology, venues offering free public Wi-Fi would incur increasing costs as their audiences grew due to the data consumption increase. Using the self-service portal venue owners will be encouraged to upgrade their hardware and offer free public Wi-Fi, as their revenues will grow proportionately to the growth in public footfall at their premises.

9. The Wi-Fi router in one application of this technology and is ideal for small businesses, but there remains an opportunity to serve consumers with this innovative compensation model. Wave Centre is a battery operated 3G to WiFi product (also known as a pocket hotspot) that is intended to have no data plan or usage limits. This gives the consumer free WiFi access whenever they’re out of range of a public hotspot i.e outdoor, travelling, moving home etc

Website Coming Soon........

Hywel Ap Buckler
Founder
Trusted Office / Wave Telecoms